Paramount sweetens offer for Warner Bros. shareholders in hostile takeover fight

The value of Paramount's offer otherwise remains unchanged. The company is offering to pay $30 per share in cash to Warner's stakeholders, who now have until March 2 to tender their shares.

Paramount CEO David Ellison said that the “additional benefits” announced Tuesday “clearly underscore our strong and unwavering commitment to delivering the full value WBD shareholders deserve for their investment.”

Paramount wants to buy Warner's entire company for $77.9 billion, with a total enterprise value of $108 billion including debt. Beyond studio and streaming operations, that includes Warner's networks like CNN and Discovery.

But it has a long way to go in terms of getting shareholder support — which, according to recent company disclosures, has appeared to decline significantly over the last month. As of Monday, Paramount said that more than 42.3 million Warner shares had been “validly tendered and not withdrawn” from its bid, down from over 168.5 million Warner shares on Jan. 21.

Warner Bros. Discovery has about 2.48 billion shares outstanding in series A common stock today. Paramount would need more than 50% to effectively gain control.

The new March 2 deadline marks the third time Paramount has pushed back the expiration of its tender offer, which it may keep extending. Paramount has also begun soliciting proxies to challenge Warner's agreement with Netflix.

Warner on Tuesday confirmed it received Paramount's “amended, unsolicited tender offer” and said that its board would review it — but that company leadership wasn't modifying its recommendation for the Netflix deal at this time. A Netflix spokesperson did not immediately respond to requests for comment.

Warner's leadership has consistently backed the proposed merger with Netflix. In December, Netflix agreed to buy Warner’s studio and streaming business for $72 billion — now in an all-cash transaction that the companies have said will speed up the path to a shareholder vote by April. Including debt, the enterprise value of the deal is about $83 billion, or $27.75 per share.

Netflix and Warner have maintained that their agreement is better Paramount's bid. But Paramount argues that its offer is superior — and on Tuesday pointed to a “sliding scale” payout of the Netflix merger, which could range from $21.23 to $27.75 per share, depending on debt spanning from Warner's previously announced spinoff of its networks business.

Unlike Paramount, Netflix doesn't want Warner's networks. Under Netflix-Warner' agreement, “Discovery Global” would become its own separate public company before their merger is closed.

The prospect of a Warner sale to either company has raised tremendous antitrust concerns from lawmakers worldwide, who are calling on regulators to carefully scrutinize a merger of this size. The U.S. Department of Justice has already initiated reviews of both Warner's agreement with Netflix and Paramount's hostile bid. All three companies have disclosed that they've been in contact with the DOJ over requests for more information.

Other countries may also review the deal. And on Tuesday, Paramount said it “secured clearance” for its tender offer from authorities in Germany last month.

The companies have argued their proposed deals will be good news for consumers and the wider entertainment industry, claiming that merging will give streaming customers more content. But unions and other trade groups have warned that further consolidation in the industry could result in job losses and less diversity in content — with particularly negative consequences for filmmaking.