Bad Bunny streams skyrocketed after the Super Bowl, up 175% in the U.S.

NEW YORK (AP) — The legacy of Bad Bunny’s Super Bowl halftime show continues. Streams of his catalog jumped 175% in the U.S. on Monday when compared to the previous Monday, Feb. 2. That’s according to industry data and analytics company Luminate. Bad Bunny received nearly 100 million streams on Monday in the U.S. compared to 36.2 million streams the previous Monday. That's 99.6 million. That’s noteworthy because Monday, Feb. 2 was the day after the 2026 Grammys when Bad Bunny won album of the year. It marked the first time an all-Spanish language album took home the top prize. As a result, he was already seeing a significant jump in streams

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