NEW YORK (AP) — Major League Baseball players have agreed to let a tech company create AI characters of themselves that can chat and interact with fans.

Under an agreement announced Thursday between Genies and MLB Players Inc., the business affiliate of the players' association, AI avatars of top stars will be created that can have conversations with fans. Each avatar will reflect a player's voice and interests.

Copyright 2026 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

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