2 Republicans running for California governor: With Democrats splitting votes, a tie could be their best strategy

That would shut out Democratic general election candidates, an extraordinary event that pollsters and strategists of both parties agree is the only viable chance for a Republican to become governor. Registered Democrats outnumber Republicans nearly 2-to-1 in California and the GOP hasn’t won a statewide race in two decades.

Both Republicans can only advance to November if they split the Republican vote essentially evenly, giving each enough to surpass their Democratic opponents. That’s thanks to California’s top-two primary system, in which the two candidates with the most votes advance to the general election regardless of their party. 

Democrats insist it won’t happen, though they face mounting pressure over the risk in a year when the party is hoping to turn out liberal voters for U.S. House races in November. 

And neither Republican is strategizing to shut the Democrats out. Instead of trying to keep the other alive through the primary, Hilton and Bianco are running campaigns like any other candidate: seeking to defeat one another. Hilton has spent the past few months attempting to consolidate Republican support by attacking Bianco, who has been happy to return the ire. 

“There’s an amazing irony there, that they need to beat each other but they both need to succeed at the same time,” GOP strategist Rob Stutzman said. “It cuts against human nature and cuts against the way you put together campaigns.”

An intra-Republican primary

Despite very different backgrounds, Hilton and Bianco are running on similar policies.

Hilton is a British political strategist who’s written extensively about populism, reducing bureaucracy and decentralizing power, and Bianco is a bombastic local sheriff who is pushing the boundaries of police authority over elections.

Both are pushing a deregulation agenda, railing against Democratic-backed environmental policies they blame for raising the state’s cost of living. Their targets include the landmark California Environmental Quality Act, which requires environmental reviews for new construction. 

Both Republicans also want to reverse prison closures, boost oil production to lower gas prices and reduce or eliminate the 61-cents-a-gallon gas tax.

Hilton wants to shield the first $100,000 of earnings from the state income tax (a goal Democrat Katie Porter shares) and significantly lower taxes on higher earners by cutting 18% of the state budget, including areas he claims are fraudulent or wasteful such as using cannabis tax revenue to support substance abuse programs. Bianco also wants to cut, and bring in oil revenues to eliminate the income tax entirely. 

Hilton, one of the race’s top fundraisers, has raised more than $6.6 million so far, exceeding Bianco’s haul by more than $2 million. The two are second and third to Democratic former Rep. Katie Porter in the total number of campaign donors — one measure of popular support. 

Polls show they remain neck-and-neck at or near the top of the pack, with one survey released last week by the California Democratic Party showing Hilton and Bianco statistically tied with 16% and 14%, respectively. To be competitive, they each need to win over independent and undecided voters, some of whom lean Republican and most of whom are fixated on the state’s cost of living crisis. The California Republican Party is slated to take an endorsement vote at its convention next weekend.

Each has tried to outrank the other on conservative credentials.

Hilton has attacked Bianco for having “too much baggage” related to liberal causes, pointing to a video showing the sheriff kneeling during the 2020 Black Lives Matters protests, as many police officers did then to de-escalate crowds, and later describing his actions as praying. Under Trump, the FBI this year fired several agents who had done the same.

“It’s a question of character and honesty and judgment,” Hilton said in an interview.

Bianco pointed to the two Republicans’ continued tie in the polls as proof Hilton can’t carry the party. He’s called Hilton, who worked for the conservative U.K. Prime Minister David Cameron, “a fraud amongst Republicans” in part because a political crowdfunding startup Hilton co-founded in 2013, Crowdpac, later rebranded to exclusively support Democrats.

And each has aimed to align himself with Trump without saying the president’s name directly. While both are vocal fans of the president, nearly three-quarters of California voters disapprove of him, and Democratic voters in particular are motivated this year to vote against the president’s agenda. Hilton and Bianco have both blasted Democrats for linking the gubernatorial race to Trump.

Hilton, who once called for an audit into Trump’s loss in the 2020 election, is promoting “CalDOGE,” a program to look into reports of fraud and waste in California government. It’s a nod to Trump and Elon Musk’s Department of Government Efficiency that slashed federal spending and employment last year. So far, as part of the project, Hilton has held press conferences criticizing state grants to nonprofits with advocacy wings that support liberal causes, like stricter environmental laws and holding voter registration drives; he’s vowed to cut them as governor.

Bianco, who endorsed Trump’s 2024 reelection by saying America should “put a felon in the White House,” told KTLA last fall if he had the president’s support he’d downplay it on the campaign trail. Asked last week if he’s seeking the president’s approval, he said he instead wants “the endorsement of every single person in this country.”

“You have an entire Democrat field trying to label me as Donald Trump, and the reason why is because they have absolutely nothing to run on,” he said in an interview.

He has embarked on an unprecedented effort in Riverside County to recount ballots from last year’s special election based on what local elections officials say is inaccurate and flawed raw ballot data, a move that mirrors the Trump administration’s seizure of 2020 ballots in Georgia. But Bianco has insisted it’s not political. The investigation, he said this week, is on hold amid legal challenges. 

Who is Bianco?

The ballot seizure is one of the many ways Bianco has courted controversy as county sheriff, a seat to which he was first elected in 2018 with hefty campaign contributions from the union that represents sheriff’s deputies. 

The three-decade law enforcement officer and one-time member of the far-right militia group Oath Keepers gained attention in 2020 for fighting state orders to prevent the spread of the COVID-19 pandemic, refusing to enforce masking or stay-at-home rules or to mandate vaccination for deputies. He also opposes school vaccination laws.

He’s often criticized the state’s sanctuary law that limits police cooperation with federal immigration agents, simultaneously insisting he’ll do everything he legally can to help immigration agents but clarifying to Riverside County residents that deputies do not enforce immigration laws and take reports of crimes from anyone. He’s presided over a spike in deaths in county jails that he’s attributed to fentanyl and suicides, though the state attorney general’s office has opened an investigation.

He has ties to an evangelical pastor in Temecula who helps elect Christian conservatives and is pushing to increase the influence of Christianity in government. 

His pitch to voters is that he’s an outsider — and he’s prone to using hyperbole to prove it, calling environmental activists who sue to stop development “terrorists,” promising to “completely destroy special interests” and saying if elected he’d “take a nuclear bomb” to the decisions made in California government.

He’s running, he said, to offer a change from the “crime and corruption” he says has defined state politics and claims he’s the only candidate with strong executive experience (however, several Democratic opponents have led state or federal agencies, or major cities.) 

He’s endorsed by several law enforcement groups, some of which have also jointly endorsed a Democrat, and funded by campaign contributions from dozens of officers and police chiefs, various business owners and the powerful Peace Office Research Association of California, a special interest with outsize influence at the Capitol. The law enforcement association extends to his title as Riverside sheriff on the ballot, which will give him an edge over Hilton, GOP strategists say.

“Every other person in this race is nothing but a career politician,” he said. “We’re over career politicians, millionaires, billionaires, bright, shiny objects and career politicians and strategists. California is sick of that.”

Who is Hilton?

Hilton, meanwhile, is making lofty promises like $3-a-gallon gas and halving electricity bills, and says he has experience from London to achieve such cuts. 

The son of Hungarian immigrants to Britain, Hilton got his start in the Conservative Party there before moving to the private sector and returning to politics as Cameron’s director of strategy from 2010 to 2012.

The British press noted Hilton’s penchant for casual dress and credited him as the ideological force pushing the party to loosen workplace regulations, cut welfare, shrink the size of government, lower taxes and withdraw from the European Union. Hilton was disillusioned with Cameron’s progress, the Washington Post reported, when he left his team after two years to join his wife, tech executive Rachel Whetstone, in California and take a sabbatical at Stanford. The couple still maintain several properties in central London.

“The government has lost its ultimate radical,” The Economist declared of his departure from 10 Downing Street in 2012. “In his visceral disdain for the state, reverence for local communities and commitment to enterprise, he might be the most deeply conservative figure at the very top of this government.”

He founded Crowdpac in 2013 with two partners, a Stanford professor and a Google executive, with the stated goal of getting more people engaged in politics by using software to match their views with candidates they could support financially. The platform, he highlighted at the time, was used by a Black Lives Matter leader to crowdfund a run for Baltimore mayor and by anti-Trump Republicans hoping for a Paul Ryan presidential run. In 2015, he wrote a column in the Guardian supporting a higher minimum wage in Britain and walking back his own prior campaigns against one.

Years later, Hilton left the platform when Crowdpac, having mostly been used by Democrats, stopped helping Republican candidates in what executives called “a stand against Trumpism.” It later shut down and relaunched again as a Democrats-only platform. By then, Hilton had already endorsed Trump for president in 2016 and landed a weekly Fox News show, which ran from 2017 to 2023. He’s now returned fully to his conservative roots, pushing to “massively reduce spending” and regulation the same way he did in the U.K.

“I have a very clear message of change that’s practical and positive and not ideological,” he told CalMatters. 

Hilton has raised the third most in the race, behind Democrats Tom Steyer, a self-funding billionaire, and San Jose Mayor Matt Mahan, who has pulled in millions of dollars primarily from Silicon Valley. Hilton has put $200,000 of his own money into his campaign, and counts among his supporters Uber, Fox Corp. mogul Rupert Murdoch and tech executives who have also supported Democrats: Google founder Sergey Brin and Ripple executive Chris Larsen. 

Will Democrats really be shut out of the race?

Experts say a Democratic shutout is unlikely, unless the field remains entrenched. 

“It depends upon those two Republican candidates who are splitting the Republican vote fairly evenly right now, doing that, and then having more than a half a dozen Democrats with no one that is a leading favorite, which is what we’ve seen so far,” said Mark Baldassare, director of polling at the Public Policy Institute of California. “But one thing I would say is it’s still early.”

Democratic Party Chair Rusty Hicks has also used that reasoning. He has started an incremental public pressure campaign to prompt lower-polling Democratic candidates to drop out, but the candidates have resisted so far.

Hilton, too, dismissed analyses that both Republicans must advance for either to have a shot of winning the seat, calling it a hypothetical exercise from GOP strategists.

“They don’t know what they’re talking about, I mean these are the kinds of people who have been losing for 20 years,” he said. “The idea that the Democratic Party is just going to concede California is obviously ridiculous. … It’s going to be a Republican against a Democrat.”

Bianco said he’s running against Hilton, whom he called a “career strategist,” as much as any of the Democrats. He said he hasn’t thought too much about who his opponent would be in a general election.

“It really doesn’t bother me,” he said. “I’m not doing this for Republicans. I’m not doing it for Democrats, independents, anything like that.”