In the April 14, 1894 edition of the "Colma News” newspaper, the editor and publisher, a Mr. C. F. Merrill, in an effort to encourage more people to move to Colma writes: "A prettier place could not have been found for a growing village. During the summer, it has none of the sweltering heat so often experienced by the interior towns of this state; being between the waters of the bay and ocean, the temperature is kept cool.” If the Italian farmers in the area had had the time to read editorials, they might have questioned Mr. Merrill’s truth in advertising and taken issue with the word "cool.
"It was cold in Colma in the summer, cold and wet and miserable. Often in the fields before dawn, dressed in layers and topped with rain-gear, they worked their fields of cold-weather crops such as lettuces, peas, beets, zucchini and artichokes. Cruciferous vegetables were especially suited to the fog-shrouded land: broccoli, cauliflower, Brussels sprouts, and especially cabbage. Cabbage was King, and so much was grown that in February of 1886, over 200,000 pounds of cabbage, grown on 2,000 acres, were shipped to market. Some years later, from 10,000 acres, 1,742, 825 pounds of cabbage were shipped. Not all the cabbage was marketed fresh. In 1914, a sauerkraut factory was established. The cabbages were cored, shredded and layered into huge vats. Salt was shoveled in between layers of cabbage and the mixture allowed to ferment for six to eight weeks. The brine was drained out, and the finished kraut was put into wooden barrels and sold to butcher shops and grocery stores.
The labor force in Colma was at first primarily single men, immigrants from Italy, and they lived a primitive life-style by today’s standards.
Gradually, as they could afford to, they returned to Italy to marry and bring their wives to California. It was hard, labor-intensive work to raise the crops. Everyone in the family helped, even the children. Often these cabbage-patch kids had to stay out of school and work in the fields.
It was one thing to raise the crops, but their work was not done until the vegetables were cleaned and loaded into horse-drawn wagons for transport into San Francisco. The men responsible for delivery often left the farms by midnight, the horses struggling to pull the heavy loads. To make it up the steepest hills, the men often had to make arrangements for extra horse-power for that portion of the trip On the way back to Colma, they filled their now-empty wagons with loads of manure from livery stables and used it for fertilizer in the fields. Being organic-farmers had nothing to do with being politically correct. It was economically correct.
By the 1890s, many of the Italian farmers decided to change from vegetables to hog ranching. They had noticed San Franciscans liked ham and bacon with their veggies. In 1891, Swift & Company opened the Western Meat Company
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in South San Francisco. By 1896, they were processing 3,000 pigs per week. In a few years, the number had grown to 250,000 a year. Pig-farmers, established in Colma and surrounding areas, provided the porkers. Now their farm wagons collected and hauled "swill” to feed their voracious pigs. They would eat anything: left-overs from hotels and restaurants, well-aged bread and fruit, spoiled vegetables. In other words: garbage. But pigs are miracle-workers. Garbage in, bacon out. There was just one problem. They smelled…awful. You might be able to hide a hog in the fog, but nothing could camouflage the smell. Some of the hog ranches were so close to the roads, such as Skyline Blvd., that the stench was unbearable for travelers.
One ranch, 150 acres on the slopes of Westmoor Hill, begun by Giuseppe Gaggero and several other investors in the early 1900s, had grown vegetables. Gaggero and his wife raised their children here: Natalino, Anthony, George and Mary. To the west of the Gaggero ranch, and north of what is now Westmoor Avenue to 87th Street, was another large ranch called the Costa Ranch.
The Olcese family, Francisco Olcese and his wife, Maria, raised five children here: Angelo, Dominic, John, Silvio and Atillio. The two ranches were joined socially when Gaggero’s daughter Mary married the Olcese’s son Atillio. From this new union, three children were born: Marilyn, Alan Frank, and "Tillio”.
After World War II, Giuseppe Gaggero decided he too would forsake vegetables and turn to hog-raising on a large scale. The Olcese family made the transition as well, forming the Olcese Hog Company. Chicago may have been the hog-butcher of the world, but Colma was certainly the hog-raiser. In 1906, the family built a two-story house at 1697 Edgeworth Avenue. Marilyn remembers visiting the hog ranch and that it was thick with flies and populated with rats who ate well and reproduced exponentially. By 1968, the last little pig had gone to market.
They had left Italy for many reasons, looking for a new beginning, yet ironically the farmers found comfort in the old ways in the company of other Italians and formed a tight-knit community, closing themselves off from surrounding communities by language, by life-style, by traditions. The immigrant story is so often the same. The first generation crosses the border or the ocean, transplanting itself and sinking roots in their new country with sacrifice and hard work. The second generation sprouts new growth. The third generation harvests the fruit, grateful the initial voyage was made for them. This evolution was fast-forwarded when World War II broke out, with many of the young men leaving the tight little Italian community to serve this country. Some chose not to return. Those that returned chose to enlarge their circle. Many would engage in public service. The Gaggero-Olcese families continue to contribute with land and real-estate development. Marilyn Olcese, retired now, is active in the Colma and Daly City history museums.
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