Snoop Dogg's next episode: Rapper attends first Swansea game after Winter Olympics trip
Snoop Dogg has made his first appearance in front of Swansea’s fans since becoming an investor of the Welsh soccer team when he attended its home match against Preston on Tuesday
Fresh off his star turn at the Winter Olympics in Italy, Snoop Dogg has made his way over to south Wales to get acquainted with his latest sporting love: Soccer team Swansea City.
The American rapper and entertainment icon made his first appearance in front of Swansea’s fans since becoming an investor of the team when he attended its home match against Preston on Tuesday.
Snoop Dogg had asked Swansea supporters to serenade him by twirling towels — emblazoned with the words “Make some noise” — when he walked on the field ahead of the second-tier Championship game. They did just that, by the thousands, and Snoop Dogg twirled a towel of his own as he walked along the field and pumped up the crowd.
“I have heard so many great things about the atmosphere, especially when we play under the lights,” Snoop Dogg said in comments carried on Swansea’s website last week.
Snoop Dogg, who became what Swansea described as a “co-owner and investor” last July, was recently at the Milan Cortina Games where he worked as an NBC correspondent and honorary coach for the U.S. team.
He also was seen asking British curlers Bruce Mouat and Jennifer Dodds for a photo at a mixed doubles match, and previously carried the Olympic flame.
Recommended for you
The size of Snoop Dogg’s stake in Swansea hasn’t been disclosed. The club also counts American businesswoman and media personality Martha Stewart and Croatia soccer star Luka Modric as minority owners.
Their involvement shines a spotlight on another unheralded team from Wales, after Wrexham’s well-documented journey under the ownership of Hollywood celebrities.
Swansea is 15th in the 24-team Championship. The team was most recently in the Premier League in 2018.
Copyright 2026 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.
Keep the discussion civilized. Absolutely NO
personal attacks or insults directed toward writers, nor others who
make comments. Keep it clean. Please avoid obscene, vulgar, lewd,
racist or sexually-oriented language. Don't threaten. Threats of harming another
person will not be tolerated. Be truthful. Don't knowingly lie about anyone
or anything. Be proactive. Use the 'Report' link on
each comment to let us know of abusive posts. PLEASE TURN OFF YOUR CAPS LOCK. Anyone violating these rules will be issued a
warning. After the warning, comment privileges can be
revoked.
Please purchase a Premium Subscription to continue reading.
To continue, please log in, or sign up for a new account.
We offer one free story view per month. If you register for an account, you will get two additional story views. After those three total views, we ask that you support us with a subscription.
A subscription to our digital content is so much more than just access to our valuable content. It means you’re helping to support a local community institution that has, from its very start, supported the betterment of our society. Thank you very much!
(0) comments
Welcome to the discussion.
Log In
Keep the discussion civilized. Absolutely NO personal attacks or insults directed toward writers, nor others who make comments.
Keep it clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't threaten. Threats of harming another person will not be tolerated.
Be truthful. Don't knowingly lie about anyone or anything.
Be proactive. Use the 'Report' link on each comment to let us know of abusive posts.
PLEASE TURN OFF YOUR CAPS LOCK.
Anyone violating these rules will be issued a warning. After the warning, comment privileges can be revoked.