How Christian artists are winning over listeners and entering pop's mainstream

NEW YORK (AP) — Christian music is growing in popularity while other genres struggle to grow new listenership. Experts and artists say there are a variety of reasons why this religious music is connecting. Social media and streaming are factors. So is the music's hopeful lyricism, which has evolved to reflect real life. Christian music has also begun embracing many different genres of music and industry professionals say the quality as improved. Certain Christian artists have also begun to crossover into mainstream music, like Lauren Daigle and Brandon Lake. The latter has a Grammy-nominated song in “Hard Fought Hallelujah” with the country singer Jelly Roll. They hope this isn't just a trend but a movement.

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