In San Mateo County, we are fortunate to live in a community that gives generously financially, civically and personally.
 Rosanne Foust
Every day, individuals and organizations step forward to support the causes and programs that help our region thrive. But after decades working at the intersection of business, public policy and community leadership, I know something many hesitate to say out loud: we cannot solve our biggest challenges through funding alone.
Everyone assumes more money is the answer and yes, resources matter. But without a willingness to do things differently, to challenge longstanding assumptions, and to engage in the difficult conversations that lead to real change, money often just preserves the status quo. Real progress requires something more enduring: people who are willing to give their time, their talent and their leadership to get things done.
Time: The commitment that drives honest dialogue and momentum
Time is the most personal and irreplaceable gift we can offer and often the most impactful. When leaders invest their time, they create space for the conversations too often avoided: conversations about the evolving needs of employers and residents alike, permitting delays, housing resistance, transportation gaps, workforce shortages and child care access.
We saw this clearly during the pandemic. What made our collective response effective was not just emergency funding; it was leaders showing up day after day, sitting in countless Zoom rooms, confronting hard truths and making decisions quickly and collaboratively. That commitment of time translated into real outcomes. We built support for small businesses, stabilized child care, assisted with the coordination of public health efforts and developed partnerships that continue to shape our region today.
Time builds trust. It enables innovation. And it makes the hard conversations possible.
Talent: Expertise that helps us rethink what is possible
San Mateo County’s greatest strength is the extraordinary talent embedded across our community. The problem is that talent only creates impact when it is shared.
Change accelerates when people bring their expertise to the table to question outdated processes, redesign systems and apply fresh thinking to longstanding challenges. Business leaders help reimagine workforce development. Financial professionals strengthen nonprofit sustainability. Engineers and planners help improve infrastructure and mobility. Talent is also looking beyond those we know and finding those who have never been asked to come join.
Talent also brings something equally important: courage. The courage to say when something is not working, when a policy needs to evolve, or when a new approach is overdue.
Strategy: Turning hard conversations into action
Time and talent only lead to impact when they are aligned with clear strategy. That means being honest about what is not working. It means moving past polite conversation. And it means recognizing that yesterday’s solutions may not solve today’s problems.
Strategic leadership demands clarity:
• What are we actually trying to solve?
• What barriers are standing in the way?
• What needs to change in systems, funding models, regulations, or expectations?
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• Who needs to be at the table, and who is missing?
• What are we willing to do differently?
Without this discipline, even the best intentions stall. With it, difficult conversations become paths to action.
Results: What our community is asking for
Our region is under real pressure: rising costs, tight budgets, new tax proposals and regulatory complexity that often slows progress instead of enabling it. People are understandably frustrated. They are looking for results, not more studies, not more rhetoric, and not more of the same.
Results look like:
• Housing that actually gets built;
• Businesses that can grow and remain competitive;         Â
• Transit that is connected, frequent, and reliable;
• A workforce prepared for today’s and tomorrow’s jobs; and
• Child care that families can access and afford.
These outcomes do not come from funding alone. They come from collaboration, courage and a shared commitment to rethinking how we work together.
A call to engage more deeply
As we look ahead, the invitation and the challenge, as well as the opportunity, are up to each of us.
For me it is clear: I will continue giving my time, sharing my talent, leaning into difficult conversations and committing to doing things differently.
This is where real progress begins and where lasting impact is made for our community.
Rosanne Foust is the president and CEO, San Mateo County Economic Development Association (SAMCEDA).
Democrats are fully in charge of Sacramento, San Mateo the County, all 20 cities, all school districts, all transit agencies, etc.
This is one of the richest counties in America (TOP 3) - so money is not an issue. Every single organization here is overfunded (learn to read a budget!) and yet nothing gets done.
Not even the easiest things like bike lanes for children get done here.
Rosanne - a few attributes are missing from your wish list. Honesty, transparency and accountability. Until those are established and verified commitments by our regulators and legislators, all of your suggestions are moot.
Thanks for your guest perspective, Ms. Foust, but when the so-called leaders of the state of California aren’t doing their part to support the causes and programs that help our region thrive, why should we? For instance, how does handing out $50 billion to criminals via EDD fraud help us thrive? How does wasting $billions on the train-to-nowhere help us thrive? How do Democrat leaders putting the welfare of criminals and terrorists over the American people help us thrive? If anything, I’d recommend that folks who have the means move to a fiscally managed state that has shown they’re willing to support causes and programs to help their region thrive. As it is now, the only ones thriving are public union workers. Have a Merry Christmas! BTW, can you get our so-called leaders to answer your strategic leadership demands? I'm betting no.
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(3) comments
Democrats keep promising to deliver on this wish list:
• Housing that actually gets built;
• Businesses that can grow and remain competitive;
• A workforce prepared for today’s and tomorrow’s jobs; and
• Child care that families can access and afford.
• Transit that is connected, frequent, and reliable;
Looking at various plans from our different cities, I would add
• An Active Transportation network to promote healthy transportation
• Sustainability in energy and transportation sectors
• Solid education
• Safe Routes To Education (SRTS)
• Quality of Life in livable communities (AARP)
https://www.aarp.org/livable-communities/about/info-2020/video-what-is-a-livable-community.html
Democrats are fully in charge of Sacramento, San Mateo the County, all 20 cities, all school districts, all transit agencies, etc.
This is one of the richest counties in America (TOP 3) - so money is not an issue. Every single organization here is overfunded (learn to read a budget!) and yet nothing gets done.
Not even the easiest things like bike lanes for children get done here.
Rosanne - a few attributes are missing from your wish list. Honesty, transparency and accountability. Until those are established and verified commitments by our regulators and legislators, all of your suggestions are moot.
Thanks for your guest perspective, Ms. Foust, but when the so-called leaders of the state of California aren’t doing their part to support the causes and programs that help our region thrive, why should we? For instance, how does handing out $50 billion to criminals via EDD fraud help us thrive? How does wasting $billions on the train-to-nowhere help us thrive? How do Democrat leaders putting the welfare of criminals and terrorists over the American people help us thrive? If anything, I’d recommend that folks who have the means move to a fiscally managed state that has shown they’re willing to support causes and programs to help their region thrive. As it is now, the only ones thriving are public union workers. Have a Merry Christmas! BTW, can you get our so-called leaders to answer your strategic leadership demands? I'm betting no.
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