Menus mention sour flavors 15% more often in the last two years. After years of sweet desserts and spicy food trends, American diners are puckering up. Sour flavors, once niche, emerge as one of the dominant tastes in menus and packaged foods in 2026.

There’s a shift in how chefs and food brands think about flavor balance. Meanwhile, social media interest grows. Sour candy challenges videos are up 81%, while a Swedish sour candy retainer reports 200% annual growth. Sour moves beyond novelty and into the mainstream, with a focus on global cuisine, wellness and bolder flavor experiences.

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