Americans spent a record $24 billion on Father’s Day in 2025, and trends indicate it’ll likely increase this year. The average shopper lays out about $199 on greeting cards, clothing, gift cards and special outings. And every year, the same thing happens: most dads open a tie, smile, say thank you and put it in the drawer with all the others they have received before.

The truth is that what dads say they want and what they end up getting are two different things. They have been for years. It’s time to fix that disconnect.

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