LOS ANGELES — Disappearing messaging platform Snapchat is winding down its own channel for original content called Snap Channel, with layoffs potentially affecting about a dozen people, although they could be rehired in other roles.
The Los Angeles-based company closed the channel at the end of last month and subsequently decided not to reopen it. While the app gained popularity because of its disappearing videos, photos and text messages, the company also made a foray into providing news content with the launch of its Discover platform in January.
That section of the app serves up swipe-friendly content from publishers like Comedy Central, National Geographic and CNN, interspersed with ads.
A Snapchat Inc. spokeswoman said Snap Channel is winding down, but did not rule out future plans to produce original content.
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Keep the discussion civilized. Absolutely NO personal attacks or insults directed toward writers, nor others who make comments.
Keep it clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't threaten. Threats of harming another person will not be tolerated.
Be truthful. Don't knowingly lie about anyone or anything.
Be proactive. Use the 'Report' link on each comment to let us know of abusive posts.
PLEASE TURN OFF YOUR CAPS LOCK.
Anyone violating these rules will be issued a warning. After the warning, comment privileges can be revoked.