“Available now — protein coffee!” It sounds too good to be true (because it is), but truthfully, convenience has been the greatest marketing ploy for modern health trends.

Giselle Espinoza COLUMN MUG

In sales, companies meet a potential customer where they are, but anything that poses potential harm is deceitful and unwarranted. When it comes to diet and protein specifically, they know consumers are busier and fall weak to “high protein” claims. Whether you are scrolling on social media or doing your weekly grocery store run, finding the right proteins will serve you better (and yes, there are “right” choices). Between March 31 and April 30, the search term “protein” reached the highest popularity peak at a value of 100 in Google Trends history (since 2004).

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