From Olympics to Tom Brady, Fanatics expands into entertainment with new studio

LOS ANGELES (AP) — Fanatics, the sports merchandising giant best known for jerseys and collectibles, is moving deeper into entertainment by launching a studio that will produce films, documentaries, live events and digital series tied to sports and culture. The company announced Tuesday the launch of Fanatics Studios, a new content arm that debuts with projects that include producing the official Olympic film for the LA28 Games, a multipart documentary following seven-time Super Bowl champion Tom Brady and joining ESPN as a producer of the 2026 ESPY Awards. Other partnerships will include ESPN, WWE, MLB and Fox Sports.

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