NASCAR uses 3 of its youngest drivers for Rolling Stones collaboration

“No matter who you are or where you’re from or how old you are, you know who the Rolling Stones are,” Zilisch said.

Zilisch joined fellow drivers Carson Hocevar and Jesse Love for a music video as part of a collaboration between NASCAR and the Stones ahead of the band's 25th studio album, “Foreign Tongues,” which comes out on Friday.

A custom NASCAR show car served as a listening lounge for the Stones' new music during events at Chicago's Navy Pier and Plaza of the Americas in the run-up to the stock car series returning to Chicagoland Speedway over the weekend.

The partnership also includes a merchandise collection featuring the band's tongue and lips logo, along with two NASCAR-themed vinyl editions of “Foreign Tongues.”

Megan Malayter, vice president of licensing and consumer products for NASCAR, said the organization was approached by representatives of the band about working together.

“The Rolling Stones, they’re iconic, they’ve been around since 1962, and so they appeal to that generation that was there, but they have just such history, folklore, and nostalgia around them that they appeal to the younger audiences of today," Malayter said. "So there really is amazing crossover."

NASCAR walks a tricky line when it comes to satisfying older racing fans while appealing to its younger supporters and expanding its audience. While its older fans are likely more familiar with the Stones, who were inducted into the Rock and Roll Hall of Fame in 1989, Zilisch, Hocevar and Love are three of its younger drivers. Garrett Mitchell, a popular YouTube automotive influencer known as “Cleetus McFarland,” also was part of the video.

“I think when you look at all of those drivers, they have great personalities, very rebellious spirits and they kind of have a rock and roll nature about them, just kind of at heart,” Malayter said.

Set to “In The Stars,” the first single off “Foreign Tongues,” the music video envisions the drivers as a touring rock band.

Zilisch, 19, Love, 21, and Hocevar, 23, clown around during a photo shoot before jumping on a tour bus driven by Mitchell. The drivers play cards before stopping at a bar. Back on the bus, Hocevar, who drives the No. 77 Chevrolet for Spire Motorsports in the Cup Series, writes 77 on the face of a sleeping Zilisch in black marker.

The video ends with the drivers at the track in their fire suits, signing autographs and posing for pictures with fans.

“It was cool. It was fun,” Hocevar said. “Yeah, just nice to kind of let loose, I guess, on a video.”

Hocevar said he likes to see NASCAR try new ways to interact with potential fans.

“Yeah, they have to,” he said. “I feel like they just got to keep throwing stuff at the dartboard and hopefully something sticks here.”

Zilisch described himself as a huge music fan. He grew up listening to Foo Fighters, Linkin Park and the Red Hot Chili Peppers with his father in the car. He said he has paid more attention to the Stones' music since he became part of NASCAR's partnership with the band.

Filming the video, Zilisch said, was a memorable experience.

“They made us dress up like we were in the 90s and wear leather and have all this jewelry on,” he said. “It definitely was a little bit unique and outside of what I would normally be wearing but regardless it was just a cool shoot. We got to go inside this old tour bus and, you know, just kind of feel like I was back in the day even though I’ve never lived in that era of time.”

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AP auto racing: https://apnews.com/hub/auto-racing