The county of San Mateo has appointed Effie Milionis Verducci as its first director of Strategic Communications and Community Partnerships, a new role in the County Executive’s Office aimed at strengthening public engagement and building trust.
“We need to engage earlier and more meaningfully, so people understand the issues, the tradeoffs and what’s at stake before decisions are finalized,” Verducci said in a press release. “It’s not just about a project or a proposal. It’s about the issues that really speak to the values of the community and connecting to the critical work the county is advancing every day.”
In her new role, Verducci is responsible for guiding the county’s strategy on communications, media relations and community engagement efforts, including overseeing the Office of Community Affairs, which conducts outreach in multiple languages throughout the county’s increasingly diverse communities, according to the release.
She will work closely with the Board of Supervisors, county departments and the other executive units to align communications with policy priorities. Verducci has lived throughout the Peninsula, including Daly City, San Bruno, San Carlos and Emerald Hills. She attended high school in Belmont and earned a bachelor’s degree in environmental policy and planning from UC Davis, followed by a master’s in environmental science and management from UC Santa Barbara, according to the release.
Since joining the county in 2013, she has led communications for both the Human Services Agency and the Sustainability Department and went on to lead the Sustainability Department before joining the County Executive’s Office, according to the release.
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