The leading nonprofit of homeless services on the Peninsula and Silicon Valley will officially change its name Tuesday from InnVision Shelter Network to LifeMoves.
The name change is the result of a “pretty long and in depth process we did to think about our brand and mission,” Chief Executive Officer Bruce Ives said.
“It’s the same great mission, same great model and a great new name,” Ives said.
InnVision, based mostly in Santa Clara County, and San Mateo County’s Shelter Network merged in 2012 to consolidate operations for efficiency.
The combined agency has a budget of about $18 million annually and served more than 15,000 individuals last year. It provides housing for the homeless and other services to help them lead sustainable lives.
The new name is the product of the idea that the agency helps move lives forward.
“Our success is built on work done by clients and staff to transform their lives and get stable shelter with the goal never to see them again,” Ives said.
The agency also has about 35,000 volunteers.
Its funding comes mostly from the government to the tune of about $12 million annually. Donations from private individuals or foundations adds another $6 million to the agency’s coffers.
“We’ve done a great job of sustaining public support and we are seeing an increase in private support during the latest housing crisis,” Ives said.
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The two fastest growing populations the agency serves are veterans and seniors at its 20 facilities including Maple Street Shelter in Redwood City and the Vendome Hotel in San Mateo.
“These are people living on fixed incomes who are being priced out of the rental market with no families to turn to,” Ives said.
Half of the heads of households at the agency’s Haven House in Menlo Park are veterans, he said.
Tuesday’s launch of the new name, logo and website is designed to more effectively convey the nonprofit’s mission to help homeless families, veterans and individuals, to transform their lives and achieve stable housing and self-sufficiency.
“Our new name will resonate with our supporters, while also helping to attract new support for this great organization. Our goal remains to improve and expand our ability to serve the community by helping homeless families, veterans and individuals to do the hard work needed to benefit from the profoundly transformative LifeMoves programs,” Matthew Bahls, LifeMoves board chair, wrote in a statement.
InnVision was established in 1973 and Shelter Network was formed in 1987. When the two agencies merged, it formed a new board of directors and consolidated administrative services.
Also on Tuesday, the San Mateo County Board of Supervisors is set to authorize a one-time $79,000 grant in Measure A funds to LifeMoves to add five new hot water heaters and new laminate flooring at the First Step for Families shelter in San Mateo.
LifeMoves will be introduced Tuesday via two events at sites in Menlo Park and San Jose and also through LifeMoves.org, its redesigned website.
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