After many months of anticipation, Peninsula burger lovers won't have to travel far and wide to get their fix of a double-double, a side of fries and a milkshake.
In-N-Out Burger is set to open its doors in the Wilson Plaza development on the corner of Millbrae Avenue and Rollins Road off Highway 101 Thursday in what local leaders call one of many new developments in the city of 20,000.
"It's very exciting. It's all part of a process that I analogize to dominos that knock over the other," said Millbrae Mayor Marc Hershman.
The first such domino was BART opening. This new development is the next. Coming soon, Hershman said, is a housing development south of Millbrae Avenue on El Camino Real and a Walgreen's where the Lyon's restaurant and Blockbuster Video is now. Virgin USA is in discussions to move into the space across the street from the new In-N-Out Burger and there is also some discussion of redeveloping the northeast corner of Millbrae Avenue and El Camino Real, Hershman said.
"All these things in place may mean more promising development in coming years," Hershman said.
The Wilson Plaza development saw the Market Gas station open Saturday. The In-N-Out Burger restaurant was nearly complete as of Monday and the city signed off on the project assuming that it will be ready by Thursday's grand opening, said Community Development Director Ralph Petty. An area originally earmarked for a Krispy Kreme doughnut shop will be fenced off since the company pulled out of the deal. Another retail slot is also looking for a tenant, Petty said.
An approved 50-foot freeway sign will also go up soon, Petty said.
The company is known for its fresh-ground meat, fresh-cut fries and all-natural, never-frozen ingredients. It also pays more than other fast-food restaurants and does not have franchises. It also gained notoriety in urban legend circles with its "secret menu," that allows customers to order triple burgers, no-bun burgers and the ever-popular "animal-style."
In-N-Out Burgers tend to draw crowds when they open and Millbrae police said they will be keeping an eye on the corner to make sure the traffic flows smoothly.
"We will monitor it and if we have to dedicate an officer or two down there, we will," said Millbrae police Capt. Rich Grogan.
Jon Mays can be reached by e-mail at jon@smdailyjournal.com or by phone: (650) 344-5200 ext. 107. What do you think of this story? Send a letter to the editor: letters@smdailyjournal.com.
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