District officials are trying to transform an elementary school in San Mateo by establishing a new vision, identity and even proposing a name change.

In the fall of 2013, the San Mateo-Foster City Elementary School District hired on Singer Associates to help develop a new focus for the K-5 school, along with new branding. The consultant has recommended focusing on literacy and digital arts. Possible new names for the school include Poplar Elementary and LEAD Elementary. So far, the district has spent $33,560.25 for Singer’s help on the project, according to the district.

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