More than half of U.S. adults have either tried or expressed interest in hot honey-flavored snacks. For decades, spicy food has been a polarizing topic; some love the burn while others avoid it like the plague. But the blend of sweet honey and chili peppers has recently moved from a niche condiment to a mainstream obsession.

Sales of hot honey surged 157% year-over-year in 2025, fueled by viral social media recipes and a growing appetite for “swicy,” or sweet and spicy flavors. Product launches have seen a 61% average annual growth rate over the past five years. A research projects that the global spicy honey market will reach approximately $166.41 million by 2030, up from $106 million in 2022.

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