There have been countless articles and books written on what parents are doing to their kids in an effort to be the best in academics, athletics, the arts and any other activity they participate in. This "win at all costs" mentality is being further promoted by recent San Mateo Union High School District policies.

In 1998, the Positive Coaching Alliance was formed to combat the "win at all costs" mentality that has come to dominate youth sports. This mentality in youth sports was found to promote and increase, among other things, specialization in one sport, cheating, steroid use, eating disorders, injury, a lack of spontaneous play, less family time and burnout. The Positive Coaching Alliance has conducted thousands of coaching and parent workshops trying to change this very dangerous culture.

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