LOUISVILLE, Ky. — Don't lick your fingers!
That's what Kentucky Fried Chicken signaled to customers as the company suspended its "It's Finger Lickin' Good" tagline after 64 years, deeming it "the most inappropriate slogan for 2020" amid the coronavirus pandemic.
The suspension will affect the slogan's use in global advertising "for a little while," the company said in a statement.
"We find ourselves in a unique situation — having an iconic slogan that doesn't quite fit in the current environment," said Catherine Tan-Gillespie, the company's global chief marketing officer.
The Centers for Disease Control and Prevention's coronavirus safety measures calls for people to avoid touching their eyes, nose, and mouth with unwashed hands to reduce exposure to the virus.
For now, the company, which is a subsidiary of Louisville, Kentucky-based Yum! Brands, is telling fans not to worry.
"The slogan will be back," the statement said. "Just when the time is right."
Please purchase a Premium Subscription to continue reading.
To continue, please log in, or sign up for a new account.
We offer one free story view per month. If you register for an account, you will get two additional story views. After those three total views, we ask that you support us with a subscription.
A subscription to our digital content is so much more than just access to our valuable content. It means you’re helping to support a local community institution that has, from its very start, supported the betterment of our society. Thank you very much!
Only subscribers can view and post comments on articles.
Already a subscriber? Login Here
Join us at the San Mateo Performing Arts Center on May 1 and May 2 at 7:30 PM for a dynamic … Read moreMateo Motion XXII
Get ready for an exhilarating morning at the Third Annual Foster City 5k Fun Run on Saturday… Read moreFoster City 5k
Come support local artists and small business! Our 3rd annual Spring Studio Sale! Read moreSpring Studio Sale
AMERICAN ROSE SOCIETY Read moreAmerican Rose Society NCNH District Rose Show & Rose Sale
Join us for community fun at the San Mateo Senior Showcase at the San Mateo Senior Center lo… Read moreSan Mateo Senior Showcase
Join us May 9th for the District 4 Toastmasters 2026 Conference -Â Eras of YOU: Renewing Huma… Read moreDistrict 4 Annual Conference - Eras of YOU Renewing Human Resilience in the Generative AI Era
Success! An email has been sent to with a link to confirm list signup.
Error! There was an error processing your request.
Sorry, an error occurred.
Already Subscribed!
Cancel anytime
Thank you .
Your account has been registered, and you are now logged in.
Check your email for details.
Submitting this form below will send a message to your email with a link to change your password.
An email message containing instructions on how to reset your password has been sent to the email address listed on your account.
No promotional rates found.
Secure & Encrypted
Thank you.
Your gift purchase was successful! Your purchase was successful, and you are now logged in.
| Rate: | |
| Begins: | |
| Transaction ID: |
A receipt was sent to your email.
(0) comments
Welcome to the discussion.
Log In
Keep the discussion civilized. Absolutely NO personal attacks or insults directed toward writers, nor others who make comments.
Keep it clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't threaten. Threats of harming another person will not be tolerated.
Be truthful. Don't knowingly lie about anyone or anything.
Be proactive. Use the 'Report' link on each comment to let us know of abusive posts.
PLEASE TURN OFF YOUR CAPS LOCK.
Anyone violating these rules will be issued a warning. After the warning, comment privileges can be revoked.