In light of a budget deficit, San Mateo is exploring a number of ways to boost revenue, including a pilot program for a new digital billboard …
Medialister, a big data–driven online platform designed for branding, digital marketing, and PR professionals, today announced the launch of a…
There is a 66% chance (via experimental data) that your vehicle is a mobile advertisement right now. It’s hidden and strategically placed in t…
Elon Musk's social media platform X has sued a group of advertisers, alleging that a "massive advertiser boycott" deprived the company of billions of dollars in revenue and violated antitrust laws. The company formerly known as Twitter filed the lawsuit Tuesday in a federal court in Texas against the World Federation of Advertisers and member companies Unilever, Mars, CVS Health and Orsted. It accused the advertising group's initiative called the Global Alliance for Responsible Media of helping to coordinate a pause in advertising after Musk bought Twitter for $44 billion in late 2022 and overhauled its staff and policies.
Google has rolled out a retooled search engine that will frequently favor responses crafted by artificial intelligence over website links. It's a shift promising to quicken the quest for information while also potentially disrupting the flow of money-making internet traffic. The makeover announced at Google's annual developers conference Tuesday will begin this week in the U.S. when users will start to periodically see conversational summaries generated by the company's AI technology at the top of the search engine's results page. After testing the technology for the past year, Google is now bringing its AI overviews to the masses in a move that could trigger a sea change in web surfing habits.
A Democratic group is rolling out a new $140 million ad campaign that aims to chip away at Donald Trump's support among rural voters, one of his most loyal voting blocs. The ads from American Bridge 21st Century will begin airing Monday in the northern battleground states of Pennsylvania, Michigan and Wisconsin. The group is targeting swing voters living in exurban and rural areas in smaller media markets that are less saturated with political advertising. They hope to reach voters, especially women, who may be on the fence and could decide the outcome of November's election.
President Joe Biden has laced into Donald Trump over a failed project that was supposed to bring thousands of new jobs into southeastern Wisconsin. Now on that site, construction will start on a new data center from Microsoft, whose president credits the Biden administration's economic policies. For Biden, it offers another point of contrast between him and Trump, who had promised a $10 billion investment by the Taiwan-based electronics giant Foxconn that never came. Biden said Wednesday that "Foxconn turned out to be just that — a con." Republicans respond that Wisconsin voters have been hurt by inflation under the Democratic president's watch. Foxconn says its current Wisconsin operation "greatly contributes" to the company.
Last Friday, a friend and I met at a chain restaurant in Sacramento for our customary weekly lunch. Both of us ordered $16 plates of Mexican food.
Apple on Tuesday unveiled its next generation of iPad Pros and Airs — lineups that will boast faster processors, new sizes and a new display system. The showcase at Apple's headquarters in Cupertino comes after the company disclosed its steepest quarterly decline in iPhone sales since the pandemic's outset, deepening a slump that's increasing the pressure on the trendsetting company to spruce up its products.
