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Jason Ting and Ivan Hsin run EveryDay Social.
Ivan Hsin used to play pickleball in Hillsborough as far back as the 1990s, before the sport exploded across the world.
He and his friends fell in love with the sport when he attended Crocker Middle School in Hillsborough and Aragon High School in San Mateo. Hsin was the MVP on Aragon’s tennis team but his love for pickleball never dissipated.
Fast-forward three decades, and he now runs EveryDay Social, a company that sells pickleball supplies in Asia and soon in the United States.
Now based in Karuizawa, Japan, Hsin wanted to build a tennis court in his backyard, but he lacked the space to build it. But he remembered the joy he had playing pickleball in San Mateo County and decided to create a pickleball court in his backyard in 2022.
In 2023, he and his wife, Tomoko Hsin, contacted designer Charly and Co. to jump-start a brand aimed at Japanese culture.
“Pickleball has exploded in Japan,” he said. “We have mostly 60- to 80-year-olds at our club.”
The aging population is part of why pickleball has caught on in Japan, Hsin said, owing to how easy it can be to play physically. He now operates a gym where members meet on Wednesday nights and weekends to socialize.
“It is a way to build community,” he said. “A lot of members are widowers or alone and this helps them socialize with others.”
“We were playing before it was popular, and now every town has a court,” Hsin said of the sport’s explosion in the United States. He hopes that it will catch on more in Japan as he and EveryDay Social seek to grow the market.
But EveryDay Social has its eyes on the American market, and with the help of Jason Ting, his cousin who is also an investor, they hope to begin selling in the United States by next year.
“We want to show people there are brands outside of America,” he said.
Hsin said EveryDay Social stands out because the brand reflects local culture, and the logo does not stick out the way other brands do. Everything from the paddle design to the logo reflect Japanese culture.
“We aim for a minimalist approach,” he said.
The names of the paddles like the Gran Class also reflect Japan’s bullet train that takes Tokyo residents to Karuizawa. Everything seems done with intent.
As of now, EveryDay Social has reached the Vietnam, Malaysia, Singapore and Philippines markets, and Hsin now wants to bring his product to where he fell in love with pickleball.
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Join us in celebrating the end of another beautiful summer here in Half Moon Bay - and with … Read moreSummer's End Music Festival
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(1) comment
"Shattered Nerves, Sleepless Nights: Pickleball Noise Is Driving Everyone Nuts.
The incessant pop-pop-pop of the fast-growing sport has brought on a nationwide scourge of unneighborly clashes, petitions, calls to the police and lawsuits, with no solution in sight ." (NY Times).
All across America. More and more HOA's are shoehorning them into spaces too close to residences by converting tennis to pickleball courts. Consultants recommend pickleball be at lease 500 ft. from residences because of the horrific repetitive pong noise (usually 70 dbl, which far exceeds safety standards), and HOA's are now installing them within as little as 15 ft away from residences.
The pong noise also contains a "pitch" (on top of the 70 dbl) that goes into the ear and brain. Some residents and players experience hearing loss. Seniors?
Beyond 500 ft. away they seem to be fine. Many cities are now aware of this are banning improper, potentially harmful installations.
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