SAN JOSE ? In moves intended to strengthen its appeal as a marketplace for cars, eBay Inc. said Friday it has signed agreements with Kelley Blue Book to be the exclusive auction-style partner of its Web site, and to buy car-listing software from CARad.com.

Under the agreement, users of the Kelley Blue Book Web site who search for content and pricing information will have direct access to listings on eBay Motors that match their search criteria. Users will also be able to link to eBay Motors to list a vehicle for sale.

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