Sales of kibble were slow for the short-lived Pets.com online pet supplies retailer, but the lovable sock puppet that starred in the company's commercials was a winner - and it may have a future beyond chew toys. So popular was the now-defunct company's mascot that sock puppet dolls were the best selling item the company offered, outpacing dog leashes and bird feed.
Marketing professionals have inquired about buying the rights to the sock puppet in hopes that the character's popularity could rub off and help sell other products.
"We've had calls from media and entertainment companies, other pet companies," said John Cummings, a Pets.com spokesman. Before Pets.com decided to fold there was some talk of the ring-eyed, smart-mouth puppet hosting a children's television show.
The online retailer announced Nov. 7 it was ceasing operations, selling its assets and laying off most of its 320 employees.
The sock puppet remains part of Pets.com assets as the San Francisco-based company liquidates its business.
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