NEW YORK (AP) — Starbucks is making cuts to its menu, with some of the coffee giant's "less popular beverages" set to take their final bow next week.
In an announcement Monday, Starbucks outlined plans to remove a selection of its drinks — including several blended Frappuccino beverages, the Royal English Breakfast Latte and the White Hot Chocolate — starting on Tuesday, March 4.
"These items aren't commonly purchased, can be complex to make, or are like other beverages on our menu," Starbucks wrote. The Seattle-based company added that simplifying its menu would allow it to "focus on fewer, more popular items, executed with excellence."
Starbucks says these cuts will reduce wait times, improve consistency and "make way for innovation." The chain says it will continue to introduce a handful of other new items and seasonal specials, such as its Cortado beverage introduced last month and a new "Iced Cherry Chai" set to debut in the spring.
The menu changes arrive amid wider restructuring at the Seattle-based company. Starbucks also said that it would be laying off 1,100 corporate employees globally this week — with CEO Brian Niccol citing needs to "operate more efficiently." Niccol joined the chain as CEO in August.
Beyond next week's menu cuts, Starbucks says that additional beverages and food will also exit its menu in the coming months — representing a roughly 30% reduction by the end of the 2025 fiscal year in the U.S. But here's a list of the drinks that are set to be removed on March 4, which the company shared with The Associated Press:
Keep the discussion civilized. Absolutely NO
personal attacks or insults directed toward writers, nor others who
make comments. Keep it clean. Please avoid obscene, vulgar, lewd,
racist or sexually-oriented language. Don't threaten. Threats of harming another
person will not be tolerated. Be truthful. Don't knowingly lie about anyone
or anything. Be proactive. Use the 'Report' link on
each comment to let us know of abusive posts. PLEASE TURN OFF YOUR CAPS LOCK. Anyone violating these rules will be issued a
warning. After the warning, comment privileges can be
revoked.
Please purchase a Premium Subscription to continue reading.
To continue, please log in, or sign up for a new account.
We offer one free story view per month. If you register for an account, you will get two additional story views. After those three total views, we ask that you support us with a subscription.
A subscription to our digital content is so much more than just access to our valuable content. It means you’re helping to support a local community institution that has, from its very start, supported the betterment of our society. Thank you very much!
(0) comments
Welcome to the discussion.
Log In
Keep the discussion civilized. Absolutely NO personal attacks or insults directed toward writers, nor others who make comments.
Keep it clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't threaten. Threats of harming another person will not be tolerated.
Be truthful. Don't knowingly lie about anyone or anything.
Be proactive. Use the 'Report' link on each comment to let us know of abusive posts.
PLEASE TURN OFF YOUR CAPS LOCK.
Anyone violating these rules will be issued a warning. After the warning, comment privileges can be revoked.