Kathleen Bednarik, right, and Jessica Evans, Downtown San Mateo Association executive director, prepare for this Saturday’s 17th Annual Wine Walk.
Merchants in downtown San Mateo are getting ready to host the city’s 17th Annual Wine Walk Saturday and organizers have gone back to the basics in an effort to get the event’s thousands of attendees to stroll the area and see all the business district has to offer.
“We are putting the ‘walk’ back in Wine Walk,” said Jessica Evans, Downtown San Mateo Association executive director.
Last year, the DSMA bought all the wine for the event and had gardens set up throughout downtown where most wine drinking was confined.
This year, merchants will be paired with different wineries to encourage attendees to step inside the many boutiques, salons and hundreds of other businesses downtown.
Evans hopes folks will come to downtown for lunch, then enjoy the Wine Walk and then even stay in the area for dinner since the event starts at 2 p.m. and ends at 5 p.m.
There will be at least 53 varieties of wine to sample, she said. She is also relying on nearly 100 volunteers to help make it a success.
“I’m touched by the numbers of volunteers we have,” Evans said.
Merchants will set up their own tasting rooms and serve some “light bites” as well.
There will be no stages for live music but rather four bands of “wandering minstrels” that B Street Music has organized.
After last year’s Wine Walk, The DSMA hatched an idea to throw a two-day SummerFest, which was held for the first time in June. The added event attracted thousands of out-of-towners to the area.
The Wine Walk was traditionally held in the middle of summer on a Friday night up until last year’s, when it was held at the end of September during the day.
Proceeds from the Wine Walk will benefit other community events throughout the year including the Halloween Fun Fest and the Christmas tree lighting ceremony.
The 17th annual Wine Walk is this Saturday, Oct. 5, from 2 p.m. and 5 p.m. For more information go to dsma.org.
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