The formation of a new San Mateo arts producing organization, Peninsula Lively Arts, was announced this week by Christine Leslie, executive director and producer for Peninsula Ballet Theatre.

The change is to more accurately reflect the 56-year-old ballet company’s evolving mission and diverse entertainment offerings in response to the changing cultural ecosystem on the Peninsula and community demographics. The rebranding is intended to establish a clear identity for the nonprofit organization and its relationship with ticket buyers and supporters. The new branding goes in effect this month.

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