After Half Moon Bay repealed its rent control and registry program, the city is moving forward with providing up to $100,000 in direct short-term rental assistance for residents who demonstrate financial hardship in paying rent or utility bills.
Local nonprofit Coastside Hope will administer the program, which was approved for the 2026-27 fiscal year, by vetting applicants and distributing assistance payments directly to landlords or utility providers if residents are approved for short-term assistance.
Councilmembers quickly devolved into argument at their June 2 meeting over whether the program was an appropriate substitute for Half Moon Bay’s former rent control ordinance, which was repealed in May in a 3-2 vote.
“I think it’s a very bad replacement,” Vice Mayor Deborah Penrose, who was one of two councilmembers to vote for keeping rent control, said. “I will vote for it because it’s the only thing we’ve got. It’s the only thing this council’s been able to come up with. It is, however, going to cost us an additional $100,000 that we wouldn’t had to spend.”
Previously, the city’s rent control ordinance set a maximum annual rent adjustment to the lesser of 3% or an 80% cap in changes to the consumer price index, which continually adjusts and is linked to the price of common goods. It applied to multiunit properties built before Feb. 1, 1995, with a $286 per year fee for each unit to be paid by property owners. Unlike state regulations, which caps rent changes to the lesser of 5% and CPI, or 10%, and are only enforced via private lawsuits, Half Moon Bay’s ordinance was theoretically enforced locally.
That ordinance is no longer in effect, and the city will also no longer require landlords to identify units they own in Half Moon Bay.
The new rental assistance program, which was approved unanimously, offers equity to all residents struggling with rent, not just those in units built before 1995, Mayor Debbie Ruddock said. “It achieves the goal of equity in the delivery of the service,” she said. “This service will help renters that don’t live in pre-1995 housing. It’ll serve any renter that meets the eligibility requirements.”
Recommended for you
Although the short-term assistance program could theoretically offer 100 residents $1,000 to help with rental costs or offer 200 residents $500, rents are systemically increasing at high rates, Councilmember Robert Brownstone, who voted not to repeal rent control in the city, said.
“I think that it seems ironic to me that we repealed a rental stabilization and rental registry program that was a structural solution,” he said.
Ruddock, who voted to repeal rent control, scolded other councilmembers for going off topic in their defense of the now-defunct program. “Don’t use this as a place to grandstand for your own ideologies and personal agendas,” she said.
Penrose disagreed with that assessment.
“It is related directly to the shameful action this council took when they got rid of the rental registry and rent stabilization,” she said.
In addition to the $100,000 that was approved for direct assistance, the city also approved $20,000 for the program’s administrative fees, all of which will come from Half Moon Bay’s affordable housing fund. Applicants must generally be at or below 60% of the area median income, reside in Half Moon Bay and provide documentation of financial hardship or housing instability.
It’s sad that a structural solution to rents increasing more than is justified (increasing with the cost of living), turned into a taxpayer funded subsidy for landlords. It would have cost the city just as much to leave rent control in place (helping every renter) and also have this subsidy for the least able to afford rent.
Keep the discussion civilized. Absolutely NO
personal attacks or insults directed toward writers, nor others who
make comments. Keep it clean. Please avoid obscene, vulgar, lewd,
racist or sexually-oriented language. Don't threaten. Threats of harming another
person will not be tolerated. Be truthful. Don't knowingly lie about anyone
or anything. Be proactive. Use the 'Report' link on
each comment to let us know of abusive posts. PLEASE TURN OFF YOUR CAPS LOCK. Anyone violating these rules will be issued a
warning. After the warning, comment privileges can be
revoked.
Please purchase a Premium Subscription to continue reading.
To continue, please log in, or sign up for a new account.
We offer one free story view per month. If you register for an account, you will get two additional story views. After those three total views, we ask that you support us with a subscription.
A subscription to our digital content is so much more than just access to our valuable content. It means you’re helping to support a local community institution that has, from its very start, supported the betterment of our society. Thank you very much!
(1) comment
It’s sad that a structural solution to rents increasing more than is justified (increasing with the cost of living), turned into a taxpayer funded subsidy for landlords. It would have cost the city just as much to leave rent control in place (helping every renter) and also have this subsidy for the least able to afford rent.
Welcome to the discussion.
Log In
Keep the discussion civilized. Absolutely NO personal attacks or insults directed toward writers, nor others who make comments.
Keep it clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't threaten. Threats of harming another person will not be tolerated.
Be truthful. Don't knowingly lie about anyone or anything.
Be proactive. Use the 'Report' link on each comment to let us know of abusive posts.
PLEASE TURN OFF YOUR CAPS LOCK.
Anyone violating these rules will be issued a warning. After the warning, comment privileges can be revoked.