"Steak: One Man’s Search for the World’s Tastiest Piece of Beef” (Viking, 304 pages, $25.95), by Mark Schatzker: When you’re writing an entire book about steak, the opportunities for opening lines are legion. But it’s not likely many of us would have thought of these particular three, offered by Mark Schatzker in the opening pages of his beef-soaked odyssey, "Steak: One Man’s Search for the World’s Tastiest Piece of Beef”:

—"No one ever celebrated a big sale by saying, ‘How about chicken?”’

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