Taylor Swift's 'The Life of a Showgirl' is out now and breaking records. Here's what to know

Here's everything you need to know ahead of its drop date: how to stream, which variants exist, and of course, how the album came together. Enjoy the show!

How to listen to Swift's “The Life of a Showgirl”

“The Life of a Showgirl” is streaming on all major platforms, including Spotify, Apple Music and Amazon Music.

Fans were able to pre-save the album ahead of its release on Oct. 3. Pre-saving ensures the new music automatically appears in a fan’s library the moment it is available. It is also a way for an artist to promote streams ahead of the drop date.

Spotify announced Friday that Swift's album surpassed six million pre-saves on their platform to become the most pre-saved album in its history. The previous title holder? Her 2024 album “The Tortured Poets Department.” “The Life of a Showgirl” also became Spotify's most-streamed album in a single day in 2025 — and in its first 11 hours of release.

Also on Friday, Amazon Music announced “The Life of a Showgirl” broke the record for most streams in its first 24 hours, globally.

In addition to the many streaming options, there will also be a digital-download variant of “The Life of a Showgirl” available via iTunes, featuring a new cover image and a nearly three-minute “exclusive video from Taylor herself detailing inspirations behind the album" labeled “A Look Behind the Curtain.”

What physical variants are there?

Target is once again a major partner with Swift. Their stores are carrying three CD variants, titled as "It’s Frightening," “It’s Rapturous” and “It’s Beautiful” editions. There is also an exclusive vinyl release, “The Crowd Is Your King” edition in “summertime spritz pink shimmer vinyl.” Many Target locations will remain open past midnight on the day of release for superfans to pick up in real time.

There are a number of other vinyl variants as well: “The Tiny Bubble in Champagne Collection,” which features two vinyl variants described as “under bright lights pearlescent vinyl" and “red lipstick & lace transparent vinyl.”

There is also “The Baby That’s Show Business Collection,” in two colorways: “lovely bouquet golden vinyl” and “lakeside beach blue sparkle vinyl.”

Then there's “The Shiny Bug Collection” in “violet shimmer marbled vinyl” and “wintergreen and onyx marbled vinyl.”

And of course, there is the standard LP and cassette, in “sweat and vanilla perfume Portofino orange vinyl.”

Artwork varies throughout.