NEW YORK — Burger King’s latest ad stunt is resulting in some less-than-flattering descriptions of its Whopper sandwich.
The hamburger chain unveiled a 15-second ad Wednesday designed to trigger Google Home devices into reciting the definition of a Whopper, pulled from the website Wikipedia. But the website can be edited by users, and the definition had been changed to insert “cyanide” as an ingredient in one version. Another user later changed the definition to say the Whopper is “the worst hamburger product” sold by the chain.
Burger King, owned by Restaurant Brands International, says it is not behind the negative edits and that it has been trying to change the definition back to one that it was hoping to promote.
As of late Wednesday afternoon, the Wikipedia entry included a lengthy description that said the burger “has undergone several reformulations including resizing and bread changes.” It also noted that the Whopper is often “at the center of advertising promotions, product tie-ins, and even corporate practical jokes and hoaxes.”
The ad is expected to run nationally Wednesday night on networks including Comedy Central, MTV and Bravo.
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Keep the discussion civilized. Absolutely NO personal attacks or insults directed toward writers, nor others who make comments.
Keep it clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't threaten. Threats of harming another person will not be tolerated.
Be truthful. Don't knowingly lie about anyone or anything.
Be proactive. Use the 'Report' link on each comment to let us know of abusive posts.
PLEASE TURN OFF YOUR CAPS LOCK.
Anyone violating these rules will be issued a warning. After the warning, comment privileges can be revoked.