SAN FRANCISCO — Yahoo Inc.'s online news search tool on Monday added Internet journal entries as a supplement to professional media offerings - an experiment that figures to test the public's appetite for information from alternative sources.
Under Yahoo's new approach, a keyword search for online news will include a list of relevant Web logs, or "blogs," displayed in a box to the right of the results collected from mainstream journalism.
Google Inc., which runs the Internet's leading search engine, so far has treated blogs differently.
The Mountain View-based company last month introduced a specialty search engine that does nothing but sift through blogs. Meanwhile, Google's news section continues to focus on material from mainstream media.
Yahoo's inclusion of blogs in its news section represents another validation for a growing group of people that are bypassing newspapers, magazines and broadcast outlets to report and comment on topical events.
Although many top bloggers lack formal journalism training, it hasn't stopped them from building loyal readerships or breaking news that the mainstream media either missed or ignored.
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Keep the discussion civilized. Absolutely NO personal attacks or insults directed toward writers, nor others who make comments.
Keep it clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't threaten. Threats of harming another person will not be tolerated.
Be truthful. Don't knowingly lie about anyone or anything.
Be proactive. Use the 'Report' link on each comment to let us know of abusive posts.
PLEASE TURN OFF YOUR CAPS LOCK.
Anyone violating these rules will be issued a warning. After the warning, comment privileges can be revoked.