SAN FRANCISCO — Pure Digital Technologies spawned a revolution in 2007 with its first Flip Video pocket camcorder, which made it quick, cheap and easy for anyone to shoot and upload digital clips to the Web.

The latest version, the $280 Flip SlideHD, offers improved playback while retaining the simplicity that made the original a hit. But the finicky touch controls and higher price may make it a harder sell than cheaper models that can do many of the same things.

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