Dear Editor,

What a great idea it is to hire a PR firm to gloss over any bad publicity the cinema project may have gotten. Let's see, what does this PR firm do exactly?

The article says that they are going to communicate with the vendors immediately affected by the construction and the traffic congestion, inconvenience, etc.

They are going to work with us to make us happier with the new situation.

I know what PR firms traditionally do. They are hired by a client to make that client look good, put a better spin on anything unpopular the clients may be involved in. They are not hired to have an opinion.

The PR firm is going to do whatever they can to make this project look like the best thing for San Mateo eventhough it is oversized for the location.

The construciton/cinema is going to be erected on two side of our building and I would be surprised to hear from the PR firm at all.

Think brainwash.

Lisa Harvey

San Mateo

Recommended for you

(0) comments

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.

Thank you for visiting the Daily Journal.

Please purchase an Enhanced Subscription to continue reading. To continue, please log in, or sign up for a new account.

We offer one free story view per month. If you register for an account, you will get two additional story views. After those three total views, we ask that you support us with a subscription.

A subscription to our digital content is so much more than just access to our valuable content. It means you’re helping to support a local community institution that has, from its very start, supported the betterment of our society. Thank you very much!