The Rev. Jesse Jackson on Wednesday threatened a boycott against auto manufacturer Toyota, accusing the company of using racist advertising while excluding blacks among its dealers, board of directors and advertising teams.
Jackson spoke to reporters outside Toyota headquarters here to protest what he called a racist ad campaign for the company's RAV4 sport utility vehicle.
The ad was placed on free postcards and distributed in nightclubs and coffeehouses. The card, which Toyota discontinued May 14, shows a close-up of a smiling mouth with the image of a gold RAV4 on one tooth.
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