CINCINNATI — Four women who blog about consumer products for young families spent Thursday talking about diapers with Procter & Gamble Co. officials and advisers as the company fights online criticism.
Claims that the new Dry Max version of Pampers, P&G’s biggest-selling brand, cause severe rashes have triggered lawsuits and a federal investigation.
The criticisms picked up steam on Facebook and other online social media after national reports this month of the probe.
P&G has diverted 40 to 50 employees to marketing and research on Dry Max full time, extended its Pampers phone line and consulted with more than a dozen outside experts.
P&G says Pampers sales remain strong and it has found no evidence Dry Max are more likely to cause rashes.
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Keep the discussion civilized. Absolutely NO personal attacks or insults directed toward writers, nor others who make comments.
Keep it clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't threaten. Threats of harming another person will not be tolerated.
Be truthful. Don't knowingly lie about anyone or anything.
Be proactive. Use the 'Report' link on each comment to let us know of abusive posts.
PLEASE TURN OFF YOUR CAPS LOCK.
Anyone violating these rules will be issued a warning. After the warning, comment privileges can be revoked.