Daily Journal local education generic logo

Officials are tuning their focus to the Sequoia Union High School District’s radio station in the effort to determine the school system’s future in the broadcast business.

The district Board of Trustees will discuss Wednesday, Oct. 24, the fate of 89.1 KCEA-FM, the low-watt station owned and operated by the school system since 1979.

Recommended for you

Recommended for you

(1) comment

daveshakes

“I think the sense is that it is a primarily older resource that has brought value over the years, but it seems to be fading and harder to see the value in it,” he said. “If we can see our way to providing meaningful student value, then we’ll pursue it. And if we can’t, we’ll wave a fond farewell and turn the page.

"Meaningful student value" . This is a management problem. Has nothing to do with the value of the asset and the reality of training in audio storytelling and entertainment. Your district has a legacy media asset that other education interests have never been able to achieve. They would KILL to have a station that can be heard in the cars of Atherton CA residents. It was built on the backs of MA alumni who went on to national positions in media. This is remarkable and you should not allow it to be swept away. Commercial radio continues to be the #1 reach medium in America in 2018, and "legacy" media careers are hot. Radio's new role in the media universe is to entertain the full-time employee on the job. Sarver may not know latest data on what is happening for careers in the media world. Sequoia District should be proud of the careers it launched with KCEA. Should the programming change to create more value? Yes, in my opinion. Get rid of the big band stuff that enabled you to get outside donations. These kids your serve don't care about big band music. Instead you should allow the students to program this station, and create career paths that resulted in positive and fruitful national coverage of your asset. That's what they used to do when KCEA produced incredible talent. One of the reasons Menlo Atherton was the place to transfer to, in the Sequoia District, was KCEA. That school sent countless number of alumni to media programs at top universities because their applications contained proof of their talent as exhibited on KCEA.

Remember. This is your mission. Education isn't a profit center. It is an investment.
Congratulations on your past success in educating the media pros of tomorrow. Keep it going. Fix KCEA. Don't throw it away.

Welcome to the discussion.

Keep the discussion civilized. Absolutely NO personal attacks or insults directed toward writers, nor others who make comments.
Keep it clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't threaten. Threats of harming another person will not be tolerated.
Be truthful. Don't knowingly lie about anyone or anything.
Be proactive. Use the 'Report' link on each comment to let us know of abusive posts.
PLEASE TURN OFF YOUR CAPS LOCK.
Anyone violating these rules will be issued a warning. After the warning, comment privileges can be revoked.

Thank you for visiting the Daily Journal.

Please purchase a Premium Subscription to continue reading. To continue, please log in, or sign up for a new account.

We offer one free story view per month. If you register for an account, you will get two additional story views. After those three total views, we ask that you support us with a subscription.

A subscription to our digital content is so much more than just access to our valuable content. It means you’re helping to support a local community institution that has, from its very start, supported the betterment of our society. Thank you very much!

Want to join the discussion?

Only subscribers can view and post comments on articles.

Already a subscriber? Login Here