Editor,
Visited Lucky Supermarket in Tanforan in South San Francisco on Saturday, Aug. 3. Saw some blueberries advertised for $3.99 in oversize letters. Got to check-out and it rang up as $6.99. Was told by the checker the sale price was only if one had a digital coupon. Returned the blueberries to the fruit stand and picked up some peaches. Was told a second time a digital coupon was required for the sale price. An elderly lady in line was told the same thing when she attempted checkout.
This is deception at the least and discriminatory behavior at its worst. Not all folks possess an iPhone especially those like the elderly lady in line. Was told by the checker this is 2024, though, many elderly folks are not well versed in technology. Guess I was supposed to be caught paying $6.99 instead of the deceptive sale price of $3.99. Imagine it catches many off guard when they’re forced to pay the higher price at the checkout line. Guess it’s just another contemporary tactic of greedflation and deception practiced by large corporations. Afraid Lucky doesn’t truly reflect its namesake any longer.
Michael Boyd
South San Francisco
Please purchase a Premium Subscription to continue reading.
To continue, please log in, or sign up for a new account.
We offer one free story view per month. If you register for an account, you will get two additional story views. After those three total views, we ask that you support us with a subscription.
A subscription to our digital content is so much more than just access to our valuable content. It means you’re helping to support a local community institution that has, from its very start, supported the betterment of our society. Thank you very much!
Only subscribers can view and post comments on articles.
Already a subscriber? Login Here
Sorry, an error occurred.
Already Subscribed!
Cancel anytime
Thank you .
Your account has been registered, and you are now logged in.
Check your email for details.
Submitting this form below will send a message to your email with a link to change your password.
An email message containing instructions on how to reset your password has been sent to the email address listed on your account.
No promotional rates found.
Secure & Encrypted
Thank you.
Your gift purchase was successful! Your purchase was successful, and you are now logged in.
| Rate: | |
| Begins: | |
| Transaction ID: |
A receipt was sent to your email.
(4) comments
Thanks for your letter, Mr. Boyd. I believe there are a few lawsuits regarding this discriminatory practice but with Big Grocery and their influence who knows whether these lawsuits will go anywhere. The simpler action is to stop going to Lucky Supermarket, or any supermarket which honors digital coupons only before giving you the sales price. Hit them where it hurts. Or for example, you can go to Costco, where your membership card activates all relevant discounts and sale prices.
Yes, I also don't like shopping at the big corporate stores. Imuch prefer to support locally-owned stores, such as Sigona's and Key Market.
Mr. Boyd;
Safeway has a similar digital coupon system incorporated with their weekly paper ads and their club (rewards) card. I don't have a smart phone, but, I can use my desk top computer to activate the digital coupons and have them uploaded to my Safeway club card, so, when I go shopping, I automatically get the discounts. Safeway always uses signage that on their sales items that requires a digital coupon. You can get those digital coupon discount easily by signing up for a Lucky reward card from the front customer service desk. Then, go home and use your computer to create an account and then you can upload all the digital coupons and discounts you want. I hope this information helps you.
Do not forget the masters of deception - the $20 billion Bay Area "Affordable" Housing Bond, Regional Measure 4 (RM4) that will be on the November ballot. They want taxpayers to take out a $20 billion loan that will cost $48 billion to pay back over 53 years. Guess what? The tax on property will make housing more expensive. Vote NO on RM4.
Welcome to the discussion.
Log In
Keep the discussion civilized. Absolutely NO personal attacks or insults directed toward writers, nor others who make comments.
Keep it clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't threaten. Threats of harming another person will not be tolerated.
Be truthful. Don't knowingly lie about anyone or anything.
Be proactive. Use the 'Report' link on each comment to let us know of abusive posts.
PLEASE TURN OFF YOUR CAPS LOCK.
Anyone violating these rules will be issued a warning. After the warning, comment privileges can be revoked.