As a Biden administration ban on so-called "junk fees" took effect Monday, Ticketmaster said it would start displaying the full price of a ticket as soon as consumers begin shopping.
Ticketmaster, long a subject of complaints about its hidden fees, was among those targeted by the new rule, which was announced in December by the Federal Trade Commission. The rule requires ticket sellers, hotels, vacation rental platforms and others to disclose processing fees, cleaning fees and other charges up front.
Ticketmaster said it agreed with the FTC's action.
"Ticketmaster has long advocated for all-in pricing to become the nationwide standard so fans can easily compare prices across all ticketing sites," Ticketmaster Chief Operating Officer Michael Wichser said in a statement.
Ticketmaster said it will also tell customers where they are in line when they log in to buy tickets to an event. It will also give real-time updates to customers whose wait times exceed 30 minutes, letting them know ticket price ranges, availability and whether new event dates have been added.
Ticketmaster, which is owned by Beverly Hills, California-based concert promoter Live Nation, is the world's largest ticket seller, processing 500 million tickets each year in more than 30 countries. Around 70% of tickets for major concert venues in the U.S. are sold through Ticketmaster.
Ticketmaster said Monday's changes would bring North America in line with the rest of the world, where full ticket prices typically are displayed as soon as customers start shopping.
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SeatGeek, a platform for buying and selling original and resale tickets, said it also updated its features Monday to make "all-in pricing the default" setting.
"Fans deserve pricing that's clear from the start," said SeatGeek CEO Jack Groetzinger said. "We're proud to roll this out across our platform and encouraged to see the industry move in this direction."
It has been in the hot seat since 2022, when its site crashed during a presale event for Taylor Swift's upcoming stadium tour. The company said its site was overwhelmed by both fans and attacks from bots, which were posing as consumers in order to scoop up tickets and sell them on secondary sites. Thousands of people lost tickets after waiting for hours in an online queue.
Last year, the U.S. Department of Justice sued Ticketmaster and Live Nation, accusing them of running an illegal monopoly that drives up U.S. ticket prices and asking a court to break them up. That case is ongoing.
President Donald Trump is also eyeing the industry. In March, he signed an executive order that he said would help curb ticket scalping and bring "commonsense" changes to the way live events are priced.
Under the order, the FTC must ensure "price transparency at all stages of the ticket-purchase process" and take enforcement to prevent unfair, deceptive, and anti-competitive conduct.
"Anyone who's bought a concert ticket in the last decade, maybe 20 years — no matter what your politics are — knows that it's a conundrum," said Kid Rock, who joined Trump in the Oval Office as Trump signed the order.
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