The days of unlimited parking on Broadway in Redwood City’s downtown core is soon coming to an end.
The City Council approved an amendment to the parking ordinance on Monday night’s consent calendar to limit parking on Broadway between Main Street and El Camino Real to two hours from 9 a.m. to 6 p.m. Pricing, however, will not change.
The ordinance officially goes into effect Nov. 26 but enforcement of the time limit will not begin until Jan. 1, 2016, as Mayor Jeff Gee suggested at an earlier council meeting.
He wanted to delay enforcement to give the city plenty of time to inform the public about the new limit.
“We need to take the time to over communicate,” Gee said at the Oct. 12 council meeting when the ordinance was introduced.
The move was praised by many merchants on Broadway who say the new rules will create greater turnover of the parking spaces which will in turn make it easier for shoppers to visit the area’s retailers.
Councilwoman Alicia Aguirre has suggested the two-hour time limit also be extended one day to Main Street.
Others, such as Councilman Ian Bain, want to make sure that the “problem isn’t shifted to other areas in downtown.”
Brick Monkey owner Gina Nikolo said the changes will be good for her business and suggested that the city set aside some meters on Broadway with 20- or 30-minute time limits to force more turnover.
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Some who work in downtown park on Broadway now for the full day.
Pamela Estes, president of the city’s Parks & Arts Foundation, told the council previously that parking should be prioritized for retail shoppers and that even more retail is expected to come to Broadway, according to a video of the Oct. 12 council meeting.
Fox Theatre owner Eric Lochtefeld, who sits on a city parking committee, said it was crucial to reach out to office workers in the area to make sure they are aware of the new rule. He volunteered to get the word out.
“We don’t need another reason for people to be in an uproar about something,” Lochtefeld said at the Oct. 12 meeting.
Early on, warnings will be placed on cars that violate the rule until police enforcement officially begins.
New signs will be in place by Dec. 1 to signify the change. Installing the new signs will cost $10,000.
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