Rocket Farms to hold reopening in Half Moon Bay

The reopening event will be held from 8 a.m. to noon, with complimentary coffee from Mountain Mama Java. 

Rocket Farms is one of the largest greenhouse growers of indoor plants in the country, has been open since 1948, with wholesale growing facilities across California, including Salinas and Santa Maria. Its Half Moon Bay location, open since the 1960s, is the only facility where retail customers can come in and shop, Susa said. 

Those customers will be excited about the move back to the greenhouse, Susa said. For the last three to four years, sales have occurred in a warehouse on the property. 

“They’re very excited — they can come in and purchase anything, just a total retail experience,” he said. 

During the holiday season, customers typically gravitate toward Rocket Farms’ bevy of festive greenery, poinsettias and amaryllis. As the largest poinsettia grower on the West Coast, local customers have access to high-quality Christmas decor, and as such, the business typically gets busy this time of year, Susa said. 

“We’re swamped,” he said. “We have Christmas trees, poinsettias, amaryllis, all the Christmas items — garlands, wreaths.” 

Rocket Farms maintains a close connection to the local community, both in its retail customer base and its workforce, Susa said. Around 75% of those working with the plants that grow on-property are coastsiders.