Americans have one more reason to celebrate this Fourth of July. A market research company's preliminary data shows that getting all the gear needed to host a pool party costs less than it has in years. Consumer data provider Numerator said in an analysis prepared for The Associated Press that the total price to buy beach towels, a beverage cooler, bathing suits and other accoutrements of summer fun averaged $858 in June. That was the lowest amount for the month since 2020. The finding from the firm's seasonal snapshot comports with broader economic measures indicating that U.S. consumers so far haven't seen major impacts from President Donald Trump's vigorous application of tariffs on foreign goods.

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When the Trump administration placed a 145% tariff on most Chinese importsApril 11, little changed for American consumers. In fact, many retai…