Google assistant, Amazon Alexa, Apple’s Siri – all these platforms designed to make our lives easier might be reaching a stage, for some, where they are achieving the reverse. Many people, especially Boomers and Generation X (latterly those born between 1965 and 1981) are starting to push back against the speed of change, which many of them see as unnecessary and for its own sake – or perhaps they feel it is for the sake of technology firms’ profits across the globe.

And it’s not only the tech giants such as Amazon and Apple automating everything. Nowadays you need an app to park your car, order a pizza or put some credit onto a home gas or electricity meter. As a result, a new form of help is starting to appear within software packages, known as a digital adoption platform, or DAP.

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