There is perhaps no better way to increase local business than with digital signage. It cuts through the noise and captures the attention of small businesses looking to boost their visibility. Digital signage is as much a tool in-store as it is externally. There are potentially dozens of ways to engage customers with digital signage. Drive foot traffic, sales, and positive conversations around your brand.
Here are a few creative ways to use digital signage in business.
Feature Product Demos
Display a short video on digital signage that shares product features, uses, and benefits. Suppose a product is unfamiliar and requires some explaining to new customers, such as a tech or beauty product. In that case, this is your chance to explain concisely and educate customers on how a product is used.
Promote Customer Loyalty Programs
Use digital signage with colourful, impactful graphics to present your loyalty programs and their benefits. Display membership perks and upcoming rewards in real time to encourage participation and let customers know how easy it is to sign up.
Welcome Customers at Your Entrance
Write a personalized message to your customers and set it up with digital signage software at your entrance. Have your name, company logo, and a positive message to start your day off right and make customers feel valued.
Display Your Corporate News and Updates
Post updates and company news on digital screens. This could be announcements, charity recognition, policy changes, or anything similar. This helps keep customers and employees updated on a brand's growth and what it stands for.
Create an Interactive Product Catalog
Let customers browse your entire product catalogue on a screen, searching through to discover where a specific item is. Include real-time inventory availability, product descriptions, and photos. This reduces the need for person-to-person interactions and puts more control in the customer's hands.
Menu Boards for Restaurants
Need an example of effective digital signage? Go to your local restaurant and check out their digital menu board. A digital menu can dynamically update item availability and daily specials, adjust pricing, and quickly post and close promotions.
Promote Special Offers and Discounts
Digital signage is a retailer's go-to for announcing current sales, discounts, and special offers in high-traffic areas. Be sure to use bright colours and simple words to capture attention. The fewer elements on the screen, the better.
Customer Queue System
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Streamline customer flow with a digital queuing system. This is perfect for service-based businesses, such as banks or clinics, where wait times are sometimes a concern. Digital signage displays current queue status and the estimated wait times to give customers an accurate perspective on what to expect.
Collaborate with Local Businesses
See if other businesses want to sponsor ads on your digital signage and vice versa. Build local marketing collaborations. Set up joint promotions. See how customers react and if it impacts sales. You may be surprised by what you can get from a joint digital signage campaign.
Interactive Wayfinding Is a Help to Navigation
Interactive wayfinding digital signage helps a customer navigate. These screens may include maps, directions, and information on departments, amenities, or areas. Interactive wayfinding saves time, especially in malls, large retail stores, and environments such as hospitals.
Launch a Live Social Media Feed
Stream live social media conversations on your brand on digital signage. If you have an active social media following, this is a way to use them. However, monitor the displayed social media feed for relevant hashtags, appropriate photos and comments, and general moderating.
Promote an Upcoming Event
If you have upcoming events, workshops, or in-store celebrations, promote them on digital signage. Include key information such as the event details, schedule, and how to register or participate. You can also use digital signage for promotions effectively.
Customer Engagement Contests
Post social media contest submissions to nurture local growth and community engagement. Any user-generated content from a contest can help connect your brand to something tangible for customers. Use it on digital signage to show your brand's positive effect on its audience.
Alternate Digital Signage Messaging Regularly
The last thing digital signage should be is stagnant. Set up digital signage to alternate the messaging daily depending on peak business hours. Furthermore, change your messaging depending on the time of year, blending in seasonally appropriate visuals for spring, summer, fall, and winter.
Weather Updates and Real-Time Data
As an add-on to your primary digital signage messaging, consider real-time weather updates and feeds that provide relevant information to your customers. This is ideal for outdoor malls and businesses that receive a lot of foot traffic.
Root It in Community Culture and Language
Your digital signage should reference local culture, community events, and terminology common to the region. It should also embed your brand in the community.
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