The television network MSNBC will change its name later this year as part of its corporate divorce from NBC. The new name will by My Source News Opinion World, or MS NOW for short. MSNBC, which will also removed NBC's peacock corporate logo from its insignia, has been building a separate news division from NBC News by hiring new reporters and executives in recent months. It has been known as MSNBC since its formation in 1996, as a partnership then between Microsoft and NBC. It runs second in cable news ratings to Fox News Channel with personalities like Rachel Maddow, Nicole Wallace and Ari Melber.