Oscar Alejandro and the challenge of influencing with responsibility

Born in Valencia, Venezuela, and trained as a social communicator, Oscar Alejandro Pérez Martínez began his career in the traditional media of his country. After his migration to the United States in 2015, he found on YouTube a way to stay active in his profession. In 2017 he launched his channel with the series Living in the United States, aimed at orienting new immigrants. What was born as a temporary alternative while he searched for opportunities in television, soon became a full-time vocation that has led him to travel the world with a camera in hand and a narrative that has captivated millions.

Currently, his channel has more than 2.2 million subscribers, and some of his videos exceed 10 million views. Beyond these data, Oscar Alejandro has expressed that he is aware of the reach of his publications and the responsibility that implies. “Today I am certain that what I say has an impact, and that my voice can reach millions of people... so I take care of what I say, and how I say it, so that I can always contribute something positive,” he said, referring to the approach with which he produces his content.

An ethical, professional and authentic approach to digital content

The youtuber is conscious about the social responsibility involved in influencing so many people. In a digital ecosystem where a story or a recommendation can go viral in minutes, every editorial decision has implications. For Oscar Alejandro, ethical responsibility begins with rigorous research of topics, verification of information and, above all, the intention to generate useful and informative content. “My passion for communicating fills me with life. I was born to tell stories. I am a fan of being the voice of those who have none, of being the eyes of those who cannot see,” she comments in a recent publication.

Its production process includes the analysis of trends, the review of similar content, the evaluation of its performance and the identification of a differentiated approach. Using this method, he seeks not only to obtain results in terms of audience, but also to respond to a professional decision aimed at considering the viewer's time and attention. “When I decide what to record, I already know it's going to be guaranteed to be of high interest,” he says, alluding to the importance of generating content that remains relevant to his audience.

The challenge of staying relevant without losing authenticity is another point he clearly recognizes: “Keeping up with what the new generations consume is not easy." He does not perceive it as a difficulty; he sees it as an opportunity to adapt and incorporate different tools, such as virtual reality. Among his upcoming projects is the creation of a second channel focused on real estate, a topic that he began to address after the purchase of his home in Miami and that has generated interest among his audience. In order to address this content in a structured way, he plans to obtain a Realtor license.

Oscar Alejandro's experience shows that the activity of content creators involves a responsibility that transcends reach or popularity. Each publication has the capacity to reach large audiences, which raises the need to carefully manage the messages that are transmitted. Beyond quantitative metrics, social media work also involves maintaining a sustained relationship with the audience based on consistency and clarity. As influencers become more visible in the public space, the importance of consciously exercising this position arises.