Come celebrate San Francisco’s return to the Rose Parade® for the first time in nearly 50 years! Show your civic pride by helping decorate the 55-foot “Believe in San Francisco” float, a floral masterpiece celebrating the city’s iconic landmarks, rich culture, and vibrant community spirit. No RSVP Needed – just show up ready to decorate!

 

Designed and built by Fiesta Productions Inc., the float features floral recreations of iconic San Francisco landmarks, including the Golden Gate Bridge, the Painted Ladies, a cable car, and the Chinatown Dragon Gate.

 

Public Participation Details:

·       Three float pieces are available to decorate:

o   One Painted Lady - 8 ft. tall × 4 ft. wide

o   The letters “S” and “F” - 6 ft. tall

·       Dried, organic materials including corn husks, sweet rice, silver dollar eucalyptus, and crushed yellow split peas will be provided for decorating.

 

Get into the holiday sprint and enjoy the last weekend of Winter Walk, a multi-block festive celebration filled with twinkling lights, festive décor, live holiday entertainment, seasonal treats and shopping. 

Schedules

  • Starting Friday, December 19th, 2025, repeats every 3 days until Sunday, December 21, 2025 @ 11:00 am – 9:00 pm

Venue

Winter Walk

100 Stockton Street
San Francisco, CA 94117

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