Amazon's annual Prime Day sales are here again. The e-commerce giant is making the now-misnamed Prime Day a four-day event for the first time. Its promised blitz of summer deals for Prime members started at 3:01 a.m. Eastern time on Tuesday and runs until early Friday. The company launched the event in 2015 and expanded it to two days in 2019. Amazon executives declined to comment on the potential impact of President Donald Trump's tariffs on Prime Day deals. Some retail analysts expect U.S. consumers to make purchases this week out of fear that high taxes on foreign imports will make items they want more expensive later.

The great inflation spike of the past three years is nearly spent — and economists credit American consumers for helping slay it. Some of America's largest companies say their customers are increasingly seeking cheaper alternative products and services, searching for bargains or just avoiding items they deem too expensive. Consumers aren't cutting back enough to cause an economic downturn. Rather, the economy appears to be returning to prepandemic norms, when most companies felt they couldn't raise prices much without losing business. A more price-sensitive consumer helps explain why inflation has appeared to be steadily falling toward the Federal Reserve's 2% target, ending a period of painfully high prices that strained people's budgets and darkened their outlooks on the economy.