WK Kellogg Co. plans to remove artificial dyes from its breakfast cereals in the next two and a half years. That's according to the company and the attorney general of Texas. The maker of Froot Loops and Apple Jacks gave the timeline on Thursday as U.S. food producers face pressure from the U.S. government and consumers to phase out synthetic coloring. Texas Attorney General Ken Paxton says Kellogg signed an agreement assuring his office that the Michigan-based company would "permanently remove toxic dyes" from its cereals by the end of 2027. Kellogg says it already had committed to do that and also to stop launching new products with the dyes in January 2026.

U.S. health officials plan to phase out eight petroleum-based colors from the nation's food supply. The move would trigger an overhaul of scores of products on U.S. grocery store shelves. Details of the plan were expected to be announced Tuesday afternoon by Health Secretary Robert F. Kennedy Jr. and Food and Drug Administration Commissioner Marty Makary. The FDA currently allows 36 color additives, including eight synthetic dyes. In January, the agency banned the color known as Red 3. Food producers would likely replace the dyes with natural substitutes.